MRO Tool

Marketing Is A Math Problem.
Use Our Optimisation Tool To Unlock Hidden Revenue.

Input your real numbers. See exactly where revenue is leaking — and what fixing one stage is worth.

Your Monthly Numbers

01  Leads Total visitors or leads entering your funnel
/ MO
02  Opt-ins How many give you their contact details
/ MO
Capture rate: 3.0%
Benchmark: 2–5%
03  Calls Booked How many opt-ins book a discovery call
/ MO
Booking rate: 20.0%
Benchmark: 20–40%
04  Calls Attended How many booked calls actually show up
/ MO
Show rate: 66.7%
Benchmark: 60–80%
05  Clients Won How many attended calls convert to paying clients
/ MO
Close rate: 25.0%
Benchmark: 20–40%
06  Avg Deal Value Your average revenue per client
$

Improvement Scenarios

Move any slider to model the revenue impact of improving that stage.

Capture
Extra opt-ins / mo +0
—
Call Rate
Extra calls booked / mo +0
—
Show Rate
Extra shows / mo +0
—
Close Rate
Extra clients / mo +0
—
Capture Rate
2% – 5%
Call Booking
20% – 40%
Show Rate
60% – 80%
Close Rate
20% – 40%
Current Monthly Revenue
$0
from your funnel
Optimised Monthly Revenue
$0
with slider improvements applied
What Staying The Same Costs You Annually
$0
vs benchmark performance
Fix This First
Your primary constraint is —
Input your numbers above to identify where the biggest revenue leak is hiding.

Funnel Drop-Off Visualiser

Green = on benchmark · Red = below
Monthly Leads
1,000
100%
Entry
Capture Rate
Opt-ins
30
3%
—
Opt-in → Call
Calls Booked
6
0.6%
—
Show Rate
Calls Attended
4
0.4%
—
Close Rate
New Clients
1
0.1%
—

Revenue Lost Per Stage (Monthly)

Lean Marketing Accelerator  ·  Marketing Rate Optimization Tool  ·  No data stored. All calculations are local to your browser.